{"title":"Focus Alignment™","description":"\u003cp style=\"text-align: left;\"\u003eWhile yoga is often perceived as purely a form of physical exercise, anyone who has practiced it for a while can likely attest to its significant mental as well as physical benefits. At its core, yoga involves moving your body through various positions that require a combination of flexibility, strength, as well as a considerable amount of mental focus. Alongside the physical aspect, much of the practice involves learning how to shift your attention away from the stressors of daily life to cultivate a state of mindful presence.\u003cbr\u003e\u003cbr\u003eHowever, in today's increasingly challenging and uncertain world, where maintaining a regular yoga practice is perhaps more important than ever, developing, and sustaining focus can be a struggle. Many of us have likely experienced stepping onto our mat at the beginning of class with our minds still racing from the stressors of a hectic day.\u003cbr\u003e\u003cbr\u003eUntil now, the humble yoga mat has played little to no role in fostering and enhancing concentration. Traditionally, the primary role of a yoga mat has been to provide grip and comfort. While over the years there have been mats with decorative patterns and basic markings to aid with positioning and alignment, none have been specifically designed to promote the practitioner's mental focus and concentration during their yoga practice.\u003cbr\u003e\u003cbr\u003eRecognizing these challenges, we set out to create a mat specifically aimed at enhancing focus and concentration. By mapping out key positions involved in a standard yoga routine, we designed a graphic pattern inspired by ancient warrior traditions that not only acts as a perfect guide for general alignment but also serves as a consistent built-in focal point to help improve mental focus and concentration, allowing for a more immersive and enriching yoga experience.\u003cbr\u003e\u003cbr\u003eBy simply directing your gaze towards the mat's pattern and adjusting the positioning of your hands or feet according to the requirements of the position, you can enhance your mental focus and anchor yourself in the present moment. Similar to the lane markings on a highway that guide you and help maintain focus and concentration, especially when distracted, the flowing sequence of parallel lines on the mat provides a simple visual cue that centers your attention on the practice.\u003cbr\u003e\u003cbr\u003eInterestingly, when driving, it's not only the parallel lines themselves that improve your focus. It's the act of looking at the lines or gazing at what is directly in front of you that narrows your field of vision, thereby improving concentration. In fact, there is a growing body of scientific research showing how using visual focus can enhance mental focus. However, many of you might recognize that this concept is not new in yoga, where we have long practiced \"Drishti,\" or focused gaze. Yet, until now, the concept of using visual focus to improve mental focus has never been incorporated into the design of a yoga mat.\u003cbr\u003e\u003cbr\u003eIt is rare to find a single thing that makes a significant difference in our lives. More often, I feel that it is a combination of small actions and things that, when brought together, create meaningful change. Our hope was to develop a new and exciting tool to enhance focus. A mat that would work alongside all the other sensory cues commonly found in yoga studios such as soft music, candles, and incense, as well as the supportive guidance from your favourite yoga teacher. Together, these elements can cultivate a greater sense of focus and peace during what is clearly valuable time spent on the mat.\u003cbr\u003e\u003cbr\u003eThe Focus Alignment™ pattern now features on:\u003cbr\u003eWARRIOR PRO+ Yoga Mat\u003cbr\u003eSTUDIO WARRIOR Yoga Mat\u003cbr\u003eGECKO WARRIOR Classic Yoga Towel\u003cbr\u003eGECKO WARRIOR Nightfall Yoga Towel\u003cbr\u003e\u003cbr\u003eWritten by agoy’s founder and creative director, Howard Napper\u003c\/p\u003e","products":[{"product_id":"pro-plus-warrior-yoga-mat","title":"PRO+ WARRIOR Yoga Mat","description":"\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-ansi-language: EN-GB;\" lang=\"EN-GB\"\u003eThe PRO+ WARRIOR is a high-performance premium yoga mat that provides exceptional all-around grip, allowing you to flow effortlessly through your practice without the concern of slipping, even when wet. The unique Focus Alignment™ pattern serves a dual purpose – not only does it help with general alignment, \u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;\"\u003ebut it is also designed to act as a built-in focal point that helps improve mental focus and concentration, allowing for a more immersive and enriching yoga experience.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-ansi-language: EN-GB;\" lang=\"EN-GB\"\u003eThe mat's surface has been carefully crafted to yield to your body's pressure, providing firm support. While, the foamed natural rubber bottom layer offers a dense and stable foundation, ensuring a strong connection to the floor.\u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-size: 9.0pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-ansi-language: EN-GB;\" lang=\"EN-GB\"\u003eFeatures\u003c\/span\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;\"\u003e– Exceptional Wet Grip\u003cbr\u003e– Focus Alignment\u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-ansi-language: EN-GB;\" lang=\"EN-GB\"\u003e™\u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;\"\u003e Pattern\u003cbr\u003e– Laser-Etched Textured Grip\u003cbr\u003e– PVC \u0026amp; Latex-Free\u003cbr\u003e– Natural Rubber Base\u003cbr\u003e– Easy to Wipe \u0026amp; Clean\u003cbr\u003e– Non-Toxic\u003cbr\u003e– Decomposable\u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: Helvetica, sans-serif; font-size: 11.5pt;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eThe Focus Alignment™ pattern on our mats and towels are strategically aligned with key yoga positions and serve as a consistent built-in focal point throughout your practice. This innovative concept not only aids with general alinement but is also designed to enhance mental focus and concentration, allowing for a more immersive and enriching yoga experience. Click \u003ca href=\"https:\/\/agoy.co.uk\/pages\/about-focus-alignment\" target=\"_blank\" title=\"agoy PRO+ Yoga Mat\" rel=\"noopener\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFocus Alinement\u003c\/span\u003e\u003c\/a\u003e™ to read the full article.\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch5 class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-size: 9.0pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;\"\u003eUse \u0026amp; Care\u003c\/span\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;\"\u003eThe PRO+ WARRIOR is made from an open cell structure that is grippy, absorbent and suitable for most styles and levels of yoga. After each use, wipe down the mat with a damp cloth or sponge to remove sweat and dirt. This helps maintain hygiene and extend the mat's lifespan. For a deeper cleaning, use a mild soap or a gentle mat cleaner, ensuring you rinse thoroughly as any soap residue may affect the mat's grip.\u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;\"\u003eAfter cleaning, hang the mat to air dry. Once dry, store the mat rolled up in a cool, dry place. Additionally, avoid using body oils or lotions before practicing, as they may cause the mat to become slippery.\u003cbr\u003e\u003cbr\u003eIf you appreciate the wet\/dry performance of the PRO+ WARRIOR, you might also want to explore the \u003ci\u003eagoy\u003c\/i\u003e GECKO WARRIOR yoga towel. It offers comparable wet\/dry capabilities, while also being compact, lightweight, and machine washable.\u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-size: 9.0pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;\"\u003eEco Profile\u003c\/span\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-ansi-language: EN-GB;\" lang=\"EN-GB\"\u003eThe PRO+ WARRIOR is constructed using a decomposable polyurethane top layer that breaks down in standard landfill conditions within approx. five years. The base layer is made from sustainably sourced natural rubber, which also degrades under similar conditions.\u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-ansi-language: EN-GB;\" lang=\"EN-GB\"\u003eIt is free from PVC, latex, phthalates, and heavy metals. It is also vegan-friendly.\u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-size: 9.0pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;\"\u003eSpec\u003c\/span\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-ansi-language: EN-GB;\" lang=\"EN-GB\"\u003eMaterial: Polyurethane \u0026amp; Natural Rubber\u003cbr\u003eSize: 61x183cm*\u003cbr\u003eThickness: 4mm\u003cbr\u003eWeight: 2.5kg**\u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-ansi-language: EN-GB;\" lang=\"EN-GB\"\u003e*The PRO+ WARRIOR is considered a standard size yoga mat.\u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-ansi-language: EN-GB;\" lang=\"EN-GB\"\u003e**The PRO+ WARRIOR is considered a slightly heavier-than-average yoga mat due to its base being made from dense natural rubber.\u003c\/span\u003e\u003c\/p\u003e","brand":"agoy","offers":[{"title":"Graphite","offer_id":54921854091639,"sku":"PPLSW502GRA","price":88.0,"currency_code":"GBP","in_stock":true},{"title":"Sage","offer_id":54921854255479,"sku":"PPLSW502SAG","price":88.0,"currency_code":"GBP","in_stock":true},{"title":"Taupe","offer_id":54921854124407,"sku":"PPLSW502TAU","price":88.0,"currency_code":"GBP","in_stock":true},{"title":"Ocean","offer_id":54921854157175,"sku":"PPLSW502OCN","price":88.0,"currency_code":"GBP","in_stock":true},{"title":"Plum","offer_id":54921854189943,"sku":"PPLSW502PLM","price":88.0,"currency_code":"GBP","in_stock":true},{"title":"Matcha","offer_id":54921854222711,"sku":"PPLSW502MCA","price":88.0,"currency_code":"GBP","in_stock":true},{"title":"Taro","offer_id":55509122482551,"sku":"PPLSW502TAR","price":88.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2135\/9803\/files\/IMG_AAE45_agoy_warrior_pro__yoga_mat__4_PPLSW502GRA_graphite.png?v=1738203241"}],"url":"https:\/\/agoy.co.uk\/collections\/focus-alignment.oembed","provider":"agoyUK","version":"1.0","type":"link"}